Stationery Design for Sabbagh Maintenance and Construction

The challenge: Sabbagh Maintenance and Construction operates in a sector where corporate presentation matters significantly — business cards exchanged in site meetings, letterheads on tender submissions, envelopes on formal correspondence. The stationery system needed to communicate construction-sector precision and reliability without looking generic or interchangeable with competitors.

The approach: A restrained design language built on a consistent grid — strong typographic hierarchy, a disciplined colour palette, and generous white space that communicates confidence rather than busyness. One-colour and reversed variants were developed from the start, ensuring the system performs correctly on both premium press runs and standard office printer output without requiring layout adjustments.

What was delivered: Business cards (standard UAE sizing, double-sided), A4 letterhead, DL and C4 envelopes, compliments slip, press-ready PDFs for all items (CMYK with bleed and crop marks), one-colour print variants, and fully organised InDesign source files with a concise usage guide covering margins, safe areas, bleed specifications, and export settings.

The outcome: A professional corporate stationery system that represents Sabbagh Maintenance and Construction credibly across all formal business contexts in the UAE — from site visits and tender submissions to client meetings and procurement correspondence.

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